Pepsi and Coca-Cola both launched new campaigns to compete against the skyrocketing rise of energy drinks. They are luring younger customers who have been leaning towards energy drinks by lowering their prices (.99 for a 16-oz), but also appealing towards citizens who feel down-trod by the declining economy.

Coke's new campaign, "Open Happiness" is trying to make people "pause and refresh," said Coca-Cola chief marketing officer Joe Tripodi. Coke's new commercial has a picnic scene, a man sleeping, happy music, sunshine, and then bugs stealing his soda. It ends up being a quest for the bugs to get the Coca-Cola, somehow giving you a smiley feeling after viewing.

Pepsi's "Refresh Everything" and new bottles/cans alludes to newness of the new year, a time to start over, or rethink what drinks you consume. Their new commercial has these words: optimism, xoxoxo, joy, hooray, oh boy, all for one, pop, wow, love, happy 2009. The campaign not only promotes their product, but gives people optimism despite the harsh economic times.

The younger generation hasn't been reared under the rise of soft drinks as much as energy drinks, bottled water, and flavored water. These campaigns are making us remember the "old favorites" are just as good or better than the new drinks.