On Sunday January 25th in the Salt Lake Tribune, I took a tally of every placed ad that took up 1/3 of the page or larger. My hypothesis to begin with was that the ads would mostly be geared towards older people. Here is every ad I found... the bold ones are what I found to be marketed towards the older generation who actually still reads the newspaper. This isn't fact, I am making assumptions that ad placers might make about older people (health, what they're into, stereotypes, etc.)

• Heart scan
• Facial Aging
  
• Zon (Hearing aid) x2
• Low book sales
• Vegas (It's cold here..warm there)
  
• Cadillac CTS (older person car)
  
• Zions Bank
• Highland Cove ("It's not your grandparent's retirement center!")
• Congratulate Obama x2
• Grand theater
  
• Fabric sale
• Madame Butterfly
• Utah Symphony x2
• Plastic surgery and spa
• Utah Grizzles (hockey)
• Pool table
• RC Willey
• Digestive health care
• Nurses make house calls x2
• Fitness equipment
• Miracle Ear (another hearing aid!)
• Cancer treatment
• Jordan Valley Medical Center
• Back surgeon
• Spinal aid
• Super Target
  

What I found: NONE of the ads were for the younger generation (except maybe Target). The audience was most likely geared toward the 40+ age group. Why did I think this was interesting? Because it proves more efficiently than research that the majority of the print-reading peoples are older.