The Spin Doctor Is In...

Research, findings, exclamations, disagreements and thoughts on public relations materials.


JCOM 2160: Second Life Mania

Reality and the virtual world is now a enormous gray area. An entirely new realm of business has evolved from a single computer game called Second Life. Essentially, the business of buying and selling pixels with the ability to convert that virtual money into real dollars. The virtual has now been given extraordinary power by real people. Millions of Second Lifers to be exact.

Besides the entertainment factor, I asked myself, what's the point? Won't the fad eventually die? I keep wondering if this "fad" will become common technology. Is it going to end up like email? Common knowledge that everyone has a character on Second Life? I can imagine a conversation about 5 years in the future..."What's your avatar on Second Life and I'll look you up when I get on later?" It's a great possibility many people will never get a job in the real world but be wealthy by their virtual business on Second Life.

Virtual life that nobody can actually regulate sounds like a disaster. But, the scariest part of this phenomenon? The fact that people think they're being "saved" by Second Life. "I can burn brighter here, I meet people, I get noticed..."

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"Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream." -John Berger