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Draft Press Release 4: Image Building
FOR IMMEDIATE RELEASE: Oct. 10, 2009
Nate Richards
General Manager

Jimmy John’s Gourmet Sandwiches LLC
1482 N. Main St., Logan, UT 84321
www.jimmyjohns.com
Freaky Fast Restaurant Makes "Kick-butt" Sandwiches
New Jimmy Johns’ in Logan embraces the college attitude
New Jimmy Johns’ in Logan embraces the college attitude
LOGAN, Utah— An irreverent culture brings a unique flair aimed toward college students at Jimmy John’s Gourmet Sandwiches, a new cold sandwich shop in Logan. The rebellious personality, one of the many reasons high school and college students are attracted, differentiates Jimmy Johns’ from other sandwich places such as Subway or Quiznos.
Cheeky signs like: "If you want a faster sandwich, make it yourself," and, "We’d love to see you naked, but state code requires a shirt and shoes," cover the bold restaurant walls. The music is purposely turned up too loud and blasts classic rock artists like Queen and AC/DC. Between sandwiches, employees wearing T-shirts inscribed with the phrase, "Subs so fast, you’ll freak!" can be found singing and rocking out. "We want people to have a great time, laugh with their friends, and enjoy the subs without the normal corporate suck-up attitude," said manager of Logan’s Jimmy Johns’ and self-proclaimed Mayo Master, Nate Richards.
Jimmy Johns’ pursuit for familiarity spurs the characteristic behavior. Outgoing employee “rock stars” yell informal greetings like, "Hey what’s up?" and, "See ya later man!" when customers enter and leave the store. Lovers of the rambunctious environment and speedy sandwiches have packed the store since it’s opening on Aug. 17. Jimmy Johns’ is open for entertainment at 1482 N. Main St., from 11 a.m. to 10 p.m.
Established in 1983 in Charleston, Ill., by 19-year-old entrepreneur Jimmy John Liautaud, Jimmy John’s Gourmet Sandwiches LLC currently has 690 stores in operation. The franchise only serves the best fresh-sliced ingredients and in-house bread with no fillers or additives. It is distinguished from other sandwich shops by an irreverent attitude, low price, great food and delivery with a smile. Jimmy Johns’ is "honest, damn good, damn fast food, at a decent price!"
If you are interested, or would like more information about Jimmy John’s Gourmet Sandwiches in Logan, Utah, please contact me at the information listed below.
Amanda Running
Media Contact
amanda.running@aggiemail.usu.edu
801-227-4442
Media Contact
amanda.running@aggiemail.usu.edu
801-227-4442
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Friday, October 09, 2009
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