The Spin Doctor Is In...
Final Press Release 2: Image Management
FOR IMMEDIATE RELEASE: Sept. 22, 2009
Mr. Hans Ketchup, VP of Communications
Burger Planet
271 N. Bun St., Gary, IN 46401
111-444-5555
www.burgerplanet.net
Burger Planet Hires Fitness Guru Jayne Petersen
Petersen and Corny the Clown Approve Menu Items
GARY, IN—Jayne Petersen, returning guest on Opal Whitcomb's talkshow Opal Speaks, is now working with Burger Planet chefs to assure new menu offerings are as healthy as possible. Petersen, the instructor who helped Whitcomb lose and keep off 75 pounds, is developing a new adult Burger Planet Smiley Meal that includes an ankle weight, fruit packages, and a chicken entrĂ©e. Both Petersen and the company agree customers should live healthier and have active lifestyles. "Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," said Petersen.
Healthy choice additions to the Burger Planet menu include a chicken lettuce wrap, five different fruit packages, and a new line of gourmet salads. Also, customers may now request famous Burger Planet food products such as the Saturn and Venus burgers without the bun. “Burger Planet is committed to offering healthy choices on its menu,” said CEO of Burger Planet, James E. Muellenbach III.
As part of the ongoing effort to offer healthy choices to customers, Petersen and Corny the Clown will make appearances at restaurants and shopping malls around the country in June and July. They will provide nutritional packets and advice to consumers about the new line of products now offered at Burger Planet. A celebration on May 12 in Times Square, New York will kick-off the promotion. The first mall appearance will be at the Mall of America in Minnesota.
Headquartered in Gary, Indiana, Burger Planet is the leader of the Quick Service Restaurant Industry and has served 52 billion customers. The company was founded in 1934 by James E. Muellenbach I, now retired, and employs 48,272 people. At last count, the company had 8,921 franchises in every state and in 17 countries.
If you are interested, or would like more information about Burger Planet, please contact me at the email address listed below.
Amanda Running
Media Contact
arunning@burgerplanet.net
111-555-4444
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Tuesday, September 22, 2009
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"Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream." -John Berger
2 comments:
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I loved it!! It has your personal flare to it.
Professional, timely, concise. Kept my attention on the information.
I would hire you. Definitely kept the message clear, well done.
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