Promoting a product isn't just getting the product owned by every person in the nation or world. It's getting the idea stuck in everyone's head. For example: You can't go anywhere without seeing a Mac and differentiating it from any other boring ordinary laptop. You know the lovely rounded contours and pure white glossiness. You remember the hippie-like psychedelic color commercials with silhouettes of dancing fiends. You know exactly what they look like, who has them, what they are used for, and why you WANT one!

Besides Apple (who gets too much air time) there are many other budding (or budded) companies who have taken the initiative of pounding details and brand into a customer's head.

Take for instance, the newest headphone/bud fad: Skullcandy. It has become a cult brand among teenagers, musicians, and skate/snowboarders. This company recognizes the importance of detail and UNDERSTANDS their customers exclusively. That little skull is plastered on every piece even associated with them. It's even on the tiny buds that go in your ears only the wearer could ever see for one second. Nobody else is going to see that, but you know it's there. But, the logo isn't the only idea that gets across. The main idea a customer should get from everything they promote and stand for is, "Skullcandy ROCKS MY WORLD!!!! (dude.)

Warranty cards are boring. It's a fact of life. Nobody reads them, and if they do, it's when they break something and are angrily scanning it for redemption. Here is a snippet from the Skullcandy warranty card: "All Skullcandy products that fail due to "aggressive listening"--that is, if Skullcandy products fail or break due to a crazy crash on the mountain or a violent head-banging session... or any other reason that is not a product defect, we will still hook you up!" Who says "hook you up" in a warranty card?! Skullcandy: they understand the skatepunks who wear and buy their product (and may I mention, put their kids through school?)

The attention to detail also reminds me of Apple. When you open the box, everything is uniform, just screaming the brand in your face, reminding you why they are the best, and how much they take care of the you.

The old school look with trend-setting technology reminds youth to blast their ears away with their product and no other. The Skullcandy color scheme almost reminisces of Apple using bright colors, and providing a huge selection of variants, allowing the customers (who they understand are very eccentric individuals) to choose their own personality in color or kind. They brand to anyone "cool" (whether you be college student, skatepunk, or mid-life crisis mother of five)