After I graduate, I am tentatively thinking about working for a non-profit organization. So, on this blog I might begin researching different categories of PR jobs in the workforce. I did a search for PR job openings in Utah on Craigslist, and I found a random entry looking for a director of public relations for The Living Planet Aquarium. I thought it would be interesting to start to be familiar with what a PR person would do for non-profit. Here is what I found an employer is looking for in an interview and potential employee.

The person in this position will develop and implement public relations, communication programs, marketing and advertising, consistent with and responsive to the needs of The Living Planet Aquarium, a nonprofit organization. This position requires excellent written and verbal communication skills and the ability to work effectively with little direct supervision, and effectively mange at least one direct report.

Essential Functions of the Job:
•Establish and implement a comprehensive public relations & marketing plan

•Disseminates information about the Aquarium to its’ various stakeholders, including Aquarium patrons, donors, corporate sponsors, tourist coordinators, potential donors, and local residents.

• Generates public relations and marketing opportunities through knowledge of Aquarium objectives and communication needs. Writes proposal's and initiates actions to bring marketing plans and opportunities to successful conclusion.

• Develops and disseminates media releases, promotional and marketing materials, sales literature and audio-visual presentations.

•Maintains close working relationships with representatives of the news media in the Aquarium's marketing area.

• Develops and executes marketing programs directed to increasing the Aquarium's use as a tour destination and function site.

•Coordinates Aquarium interns/volunteers for special events and marketing projects.

•Writes accurate and timely internal reports of meetings, media contacts, and marketing and promotional activities to be discussed at least monthly with the executive team.

•Creates the quarterly newsletter to Aquarium Members. Works with entire team to enhance exhibit graphics, signage and overall aquarium image & appearance.

•Writes, develops, and coordinates, and assists in the submission of grant proposals when requested by the Aquarium Director or Development Director.

•Maintains a thorough understanding of and budgetary resources allocated to the marketing department.

•Organizes and maintains project and budget tracking worksheets for marketing and promotion projects.

My findings: WOW. A job in PR is truly extensive.