Paula F. Downey
President
American Automobile Association
5705 S. Harrison Blvd
Ogden, UT 84403

Dear Paula Downey,

I am a member of America Services PR, a growing non-profit organization specializing in creating public service announcements. America Services PR is campaigning for revolutionizing views on texting and driving. We invite you to be a part of our cause by sponsoring $2 million to create and air an influential and memorable PSA. This will benefit AAA by extensive advertising while encouraging a good cause.

AAA is the first company we asked to participate in this campaign because of its advocacy in car and traffic safety. AAA's previous sponsorship for the Lesbian and Gay Film Festival allowed for some advertising, but sponsoring this PSA will allow AAA to be nationally recognized and encourage a cause closely related to the mission. The partnership will publicize to customers and the nation that the association is endevoring to prevent tragedies instead of merely cleaning up after. This is apparent from AAA's mission statement stating, "To promote health care policies that ensure excellence in the ambulance services industry and provide research, education and communications programs to enable its members to effectively address the needs of the communities they serve." As AAA serves more than 75% of the US population, reputation is crucial.

The current problem we both face is texting and driving. 80% of all crashes in the US are caused by distracted driving. Almost 50% of drivers between the ages of 18 and 24 text and drive. Each year, 21% of fatal car crashes involving teenagers result from cell phone usage. This result has been expected to grow as much as 4% each year. Educating the public of texting and driving risks would be exponentially beneficial for AAA. Prevention of car accidents would decrease costs AAA spends responding to those accidents while resulting in revenue increase. By sponsoring the PSA, the association strives to its end goal of serving and educating the US population. Too many drivers do not understand the repercussions of texting and driving and the public must be persuaded to change their behavior through this PSA.

Our approach to this problem of texting and driving is to educate the public by creating a bold televised PSA. The PSA storyboard we created shows a newly married couple drifting off the road when the driver begins to text. The couple has a head-on collision resulting in a dramatic pileup. We will cement the consequences of distracted driving in a driver’s mind, causing them to think twice before texting and driving. We will create a simple but emotional radio PSA telling the story of an automobile death caused by texting. The radio PSA will be especially effective, causing an instanteneous reminder to drivers listening on the road. It will close the gap between today's casual drivers and a horrifying reality.

America Services PR is the most promising organization for this campaign because of previous experiences we had with successful PSA's. An example of a previous PSA America Services PR organized is the United Kingdom’s Texting While Driving PSA. Shown in schools as part of a 30 minute deterrent workshop for texting and driving, it is described as “effective, violent and bloody.” Since the feedback was what we desired, America Services PR will use similar tactics for the United States, likely producing similar results. One member of our company has assisted in directing many PSAs and holds important knowledge of graphic elements needed to give the strongest impact. We worked with skilled stuntmen and cameramen in the UK PSA. America Services PR has built a relationship with these companies and already discussed terms for creating a new PSA. They gave us a generous offer, putting AAA's sponsored dollars to the best use. Our plan is to air the PSA on television in the evening resulting in high viewership of adults and teenagers. The PSA will be most effective if shown in Driver’s Education courses, as well as in the Department of Motor Vehicles to educate waiting patrons.

As previously stated, we ask AAA to sponsor America Services PR $2 million. We broke down each cost. The estimated finances needed to create a multi-car crash is $500 thousand in parts. Camerawork will cost $150 thousand. Stuntmen will cost around $100 thousand. For special effects a team estimated $200 thousand. Running the PSA during the evenings estimates to $1 million for advertising time. Lastly we estimate $50 thousand to distribute the PSA to schools and DMVs. If it is more appealing to AAA we have considered splitting a sponsorship with other companies incorporating similar goals or relations, such as Allstate Insurance. The audience and impact of this PSA is limitless and we would like to give AAA the opportunity to first decide if they solely would like the partnership recognition.

America Services PR plans to start filming January 2010 and airing the PSA in March. In order to accomplish this goal please let us know your interest by Dec. 15. If more details are requested please use the information below to contact me. Thank you for your time. We hope to hear from you soon.

Sincerely,



Amanda Running
President
America Services PR
amandarunning@americaservicespr.com
435-555-3941

America Services PR
392 E. 9000 N.
Logan, UT 84321

TO: Natalie J. Curtis
FROM: Amanda M. Running
DATE: Nov. 25, 2009
SUBJECT: Online Reputation

When Googling Natalie J. Curtis, I could not find anything, but after adding "Utah" the third (Twitter), fourth (LinkedIn), and fifth (Wordpress) entries were yours. Here are some interesting facts I found.

NatiJoi is your Twitter name, taken from your middle name Joy. During Thanksgiving Break you are working on 12 assignments, including your professional portfolio. You created a fan blog for Utah State University basketball and recently attended the national PRSSA conference in San Diego. On a link to a YouTube video, I learned you are from Wooster, Ohio.

On LinkedIn, your expected graduation from Utah State University is 2010, with a PR degree and duel-minor in business and multimedia. For two years you have written freelance for the Utah Statesman. You know how to use Adobe programs and Microsoft Office proficiently. PRSSA, Aggies for Africa, Country Swing Dance Club, and Fusion HD3 Radio are your affiliate organizations. Currently training for a marathon, you love many sports, photography, baking, knitting, and trying new things.

I learned you are LDS, your maiden name was Hansen, and you were VP of senior class in high school. On Wordpress, you studied general education with a 4.0 at Ohio State University and kept that GPA at USU. Some awards you've accumulated are: Semi-finalist at a multimedia competition, finalist at a Wayne County leadership competition, founder and director of a student-run PR firm, advertising and sponsorship director of the regional PRSSA conference, national chapter member of PRSSA, and PR junior of the year 2009.

An article was written about your marriage. You married Christopher A. Curtis on July 11 in the Boston LDS Temple and had a reception August 2. You wore a satin beaded gown, an elbow-length satin-edge veil and carried a bouquet of stargazer lilies. Wearing bright pink were bridesmaids Monica Hansen and Keasha Curtis.

Reality and the virtual world is now a enormous gray area. An entirely new realm of business has evolved from a single computer game called Second Life. Essentially, the business of buying and selling pixels with the ability to convert that virtual money into real dollars. The virtual has now been given extraordinary power by real people. Millions of Second Lifers to be exact.

Besides the entertainment factor, I asked myself, what's the point? Won't the fad eventually die? I keep wondering if this "fad" will become common technology. Is it going to end up like email? Common knowledge that everyone has a character on Second Life? I can imagine a conversation about 5 years in the future..."What's your avatar on Second Life and I'll look you up when I get on later?" It's a great possibility many people will never get a job in the real world but be wealthy by their virtual business on Second Life.

Virtual life that nobody can actually regulate sounds like a disaster. But, the scariest part of this phenomenon? The fact that people think they're being "saved" by Second Life. "I can burn brighter here, I meet people, I get noticed..."

Nov. 10, 2009

Burger Planet Reaching Out to Middle-Aged Women

Burger Planet must regain popularity with 30-40-year-old women who have lost interest in our company. Current trends in weight-loss and dieting techniques have deemed fast food a main contributor of obesity. 35 million women are obese in the United States. Those women believe Burger Planet is unhealthy and making them gain weight. With these three new implementations, we will increase our market share among women.

· New Menu- Our goal is to educate our customers about Burger Planet’s commitment to offer healthy choices. We will implement a new menu with a line of gourmet salads and fruit, which none of our competitors offer. After many taste tests on these additions, we found they were popular with women.

· New Spokesperson- Women trust other healthy women. To help us capitalize on this aspect, we have hired Jayne Petersen as our fitness guru and health spokesperson. Her professional representation in our favor will give us the competitive edge on other quick-service industry restaurants. Her association with Opal Whitcomb will make women realize they too can live healthier, active lifestyles and still eat at Burger Planet.

· Promotional Events- Corny the Clown and Petersen will make appearances at restaurants and shopping malls around the country to promote a healthy lifestyle. Their campaign will raise public awareness that Burger Planet has the public’s health in mind. This will be accomplished by distributing nutritional packets to the public.

Our market research shows for the past 20 years Burger Planet’s base customers are women ages 30 to 40. However, in the last two years, women have not come to Burger Planet as frequently. Focus group research reveals women are more concerned about their weight and health than in past years and do not see Burger Planet as a healthy place to dine. For example, a 39-year-old waitress used to eat at Burger Planet once a week, but never visits anymore. “I just made a decision that before I turn 40 I am going to lose weight. So, I had to give up the luxuries. Like Burger Planet,” she said. Although women do not trust Burger Planet as a healthy place, they do trust Opal Whitcomb. By hiring Whitcomb’s fitness advisor, Jayne Peterson, to promote Burger Planet, we will gain credibility by association.

Lawsuits against our competitors, such as Hamburger Heaven, increase public awareness of health in the quick-service food industry. No matter what customers choose, they must be aware of repercussions to their health. Any of our clients could be the next juror in a civil lawsuit against us. In December 2001, former U.S. Surgeon General David Satcher announced, countless obesity-related lawsuits against quick-service industry chains and other food companies began to be filed after an "obesity epidemic." We can protect ourselves and promote healthy lifestyles with the new menu options and Jayne Petersen’s campaign for health education.

By adding healthy alternatives to our menu we will change the negative image of Burger Planet among women. By changing our reputation, we will rebuild the customer base we have lost due to diet and weight-loss trends.

Amanda Running

Public Relations Specialist

888-777-4444

amanda.running@burgerplanet.com

On the Internet, you have ultimate anonymity. You can be whoever, do whatever, and say whatever. But that also means everyone else can too. Because of this anonymity, you must be careful who you trust on the internet. There are too many horror stories about teen girls finding cute "20"-year-old guys interested in them, who actually turn out to be 60-year-old sexual predators. This is why internet stalking is popular. When they think nobody knows their individual actions online, they lose their identity and think they can get away with more.

Similarly, exaggerations are more predominate online. When people can hide behind a computer monitor, remaining faceless and nameless, there is no reason for them to tell the truth. People commonly lie about their physical appearances, height, weight and age. Our only hope to combat internet anonymity are social networking sites. They force networks to connect to a profile so people are connected to you, reducing anonymity and deception.

Moral of the story: while online, take everything with a grain of salt.